Creating Work That Makes a Difference
In today's world, many people feel like they need permission or validation to create something meaningful. However, according to renowned writer and speaker Seth Godin, that couldn't be further from the truth. In a recent talk, he emphasized the importance of showing up and shipping work that makes things better, regardless of whether or not it receives external recognition.
The Power of Showing Up
Godin believes that the key to achieving great outcomes is consistent practice and effort. Often, people become too attached to the outcome and believe that if it's not going to be exceptional, it's not worth pursuing. However, it's through the practice itself that one can improve and eventually reach greatness.
To make a change in the world, Godin suggests asking three simple questions:
- Who's it for? Identify the specific audience or individuals you are seeking to change.
- What's it for? Clearly articulate what your work does and the change it aims to make.
- What change am I seeking to make? Define the specific transformation you intend to bring about.
By answering these questions, you gain clarity and purpose, allowing you to create work that speaks directly to your intended audience.
Getting Out of Your Own Way
Many creators struggle with self-doubt and the fear of judgment. They hesitate to put their work out there because they feel uncomfortable being on the hook for its success or failure. However, Godin proposes that embracing this discomfort is actually the best mindset to adopt.
Instead of seeking validation or personal gain, he suggests adopting an attitude of generosity. Focus on making things better and contributing to the world, rather than hustling for attention or recognition. By shifting your perspective, you can overcome self-imposed barriers and create work that is truly meaningful.
Starting Small and Building Trust
Embarking on the journey of creating impactful work doesn't necessarily mean quitting your job or waiting for the perfect moment. Godin advises starting with a side hustle or a personal practice, honing your craft over time. It may take a while before you create something truly unique and remarkable, but every step forward counts.
As you continue to develop your skills and build trust within your community, you'll gain the confidence and permission to create on a larger scale. Trust yourself and the voice within you that knows what's right. While it doesn't guarantee immediate success, listening to that voice more often can significantly improve your work and your life.
The Myth of Finding Your Passion
Many people search for their passion or calling, believing that it's tied to a specific profession. However, Godin challenges this narrative. Passion and fulfillment have more to do with our personal story and connection to the work we do than with the job title itself.
By engaging in any kind of work and committing to it wholeheartedly, we can learn to love what we do. This choice to love our work allows us to find joy and satisfaction in any task, no matter how seemingly mundane.
The Art of Seeing and Understanding
According to Godin, the best creators possess the ability to see. They understand genre and have good taste, knowing what their audience wants even before the audience does. Developing this sensibility takes time and experience, often involving making mistakes and learning from them.
Godin shares his own journey, recalling the numerous rejection letters he received when he first started as a book packager. Despite the setbacks, he persisted and eventually gained a deep understanding of the publishing industry. Consistency, generosity, and being true to oneself are key ingredients in developing this unique perspective.
Authenticity and Practical Empathy
Authenticity is a buzzword often thrown around, but Godin challenges its true meaning. He believes that authenticity doesn't mean doing whatever feels natural or impulsive. Instead, it requires us to tap into our true selves and embrace the tight ropes associated with our chosen endeavors.
Being human is not just about surviving but about expressing ourselves, connecting with others, and making a positive impact. To do this, Godin suggests cultivating practical empathy. By seeking to understand others and their perspectives, we can make better choices, create change, and live harmoniously with the world around us.
Breaking Free from External Metrics
Many people find themselves trapped in a cycle of seeking validation from external metrics, such as social media likes or societal expectations. Godin encourages individuals to question why they engage in these behaviors and what they truly gain from them.
Instead of focusing on filling an infinite hole of external validation, he proposes finding intrinsic fuel. Identify the work that brings you a sense of fulfillment and contribution, regardless of external recognition. By shifting your attention to what truly matters to you, you can break free from the need for external validation and find true satisfaction in your creations.
The Journey of Learning
In a world filled with magic and mysteries, Godin finds joy in unraveling the practical aspects of how things work. He encourages others to do the same, to ask questions, and seek understanding.
Through practical empathy, we can gain insights into the motivations and rationales of others. While we may not always be correct, the act of asking questions and seeking understanding brings us closer to the truth and helps us navigate the world more effectively.
Ultimately, creating work that makes a difference requires courage, consistency, and a commitment to learning and growth. It's not about seeking external validation or finding the perfect job; it's about embracing the process, trusting yourself, and making a positive impact on the world.
